Jackie Huang Linayao
Jackie Huang Linayao
Helix Brand Launch.png

Helix Brand Launch


Launching the DNA App Store

Helix is a revolutionary consumer genomics startup that aims to make one-and-done DNA testing a thing of the past. On the Helix Store, you can discover a lifetime of insights — for a ridiculously low cost, with new products launching often.

Since Helix is unlike other companies, the advertising had to be too. We worked with our agency 11 to launch our platform in a way that would showcase not only the breadth of our products, but also our personality.


print-like objects


15-second films


species of animals



The main event

To celebrate our official platform launch in July, we held events in New York and San Francisco and invited press and industry leaders to participate.

Together with event agency Autumn Rich & Co, we created a cohesive experience to showcase our launch campaign, exhibit our partners, and show the world what we were about.


Creative direction, VISUAL DESIGN, styling