Directing four+ seasons of a talk show about our biggest taboo.
Financial education is traditionally boring and dense. On social media, it’s often sensationalist or worse — straight up wrong. To combat the misinformation, we teamed up with two bona fide money experts: SoFi’s own Brian Walsh, a CFP AND Ph.D.; and Vivian Tu, aka Your Rich BFF, former Wall Street trader.
But we couldn’t stop there. You know what’s better than telling you how to get rich? Showing you how. That’s why we invited a superstar lineup of guests to talk about their money mistakes and triumphs — and hold open the door for our viewers to find success, too.
Each season consists of 6-10 episodes, roughly 20-40 minutes apiece, released biweekly on SoFi’s YouTube channel.
Then each episode is cut down to 9:16 short-form video for YouTube Shorts, Instagram Reels, and TikTok, and distributed across the channels of SoFi, Your Rich BFF, and our guests.
The series took SoFi’s YouTube following from under 30,000 subscribers to over 200,000, earning us a famed Silver Play button from YouTube — the first brand in the financial services category to do so.
FEATURED IN
Watch Season Four with LaLa Anthony, Emma Hernan, Emma Grede, Nick Lachey, Allyson Felix, Common, Shaun White, and Doctor Mike:
Watch Season Three with guests Gabby Douglas, Venus Williams, Allison Holker, Padma Lakshmi, Anthony Ramos, Yara Shahidi, Adrienne Bailon-Houghton, Tony Hawk, Sazan Hendrix, and Cameron Brink:
Watch Season Two with guests Amanda Kloots, Brynn Whitfield, Shams Charania, Airrack, Dr. Deepak Chopra, Kristen Kish, Laura Wasser, Arlan Hamilton, Brad Goreski, and Kellie Girardi:
Watch Season One with guests Vivian Tu, Karamo, Corporate Natalie, Chrishell Stause, Elaine Welteroth, and Ally Love:
Season Five coming in 2026!
CREATIVE direction, DIRECTION
Created in house at SoFi, with production by Derby Studio (EP Stephan Bielecki & Producer Christian Luedke, and an incredibly talented recurring crew).
Lead SoFi team S1
ECD: Jonathan Woytek / GCD and Director: Jackie Linayao / ACD: Chris Ryan / Producers: Moriah Grant, Desiree Afuye / Senior Editor: Adam Nielsen / Motion Graphics: Matt Cho / Copy Editor: Mark Sweeney / Strategy, Talent, PR: Margaret Furth, Amanda Cuoco, Sophia Yannopoulos
Lead SoFi team S2
ECD: Jonathan Woytek / GCD and Director: Jackie Linayao / ACD: Chris Ryan / Producer: Moriah Grant / Sr. Art Director: Katy Wells / Copywriter: Kaelee Butner / Senior Editor: Adam Nielsen / Motion Graphics: Matt Cho / Copy Editor: Mark Sweeney / Strategy, Talent, PR: Margaret Furth, Amanda Cuoco, Emily Pagano, Hanin Sukayri
Lead SoFi team S3
ECD: Jonathan Woytek / GCD and Director: Jackie Linayao / ACDs and Co-Directors: Kelly Bonner, Alex Anderson / Producer: Moriah Grant / Sr. Art Director: Katy Wells / Copywriters: Kaelee Butner, Kai Fields / Editor: Hannah Hughes / Motion Graphics: Matt Cho / Copy Editor: Mark Sweeney / Strategy, Talent, PR: Margaret Furth, Amanda Cuoco, Emily Pagano, Jade Ye, Amy Leigber, Hanin Sukayri
Lead SoFi team S4
ECD: Jonathan Woytek / GCD and Director: Jackie Linayao / ACDs and Co-Directors: Kelly Bonner, Alex Anderson / Producer: Moriah Grant / Sr. Art Director: Katy Wells / Copywriter: Morgan Thompson / Editor: Hannah Hughes / Motion Graphics: Natalie So / Copy Editor: Mark Sweeney / Strategy, Talent, PR: Margaret Furth, Amanda Cuoco, Emily Pagano, Jade Ye, Amy Leigber, Hanin Sukayri, Jess Haro-Rodriguez