Hi, I’m Jackie.

Bay Area born and bred, mom to two amazing girls, and thankful every day that I get to be creative for a living. My career has encompassed being a designer, art director, creative leader, and most recently a director behind the camera.

With fifteen years of experience building teams and brands at agencies and killer in-house shops, I’m the unique creative leader who can plot out the big picture while also ensuring that every touchpoint has impact.

I’m passionate about telling stories with depth and authenticity. I love the intersection of creativity and business. I care deeply about the products and brands I work on, and I know firsthand that consumers actually can love a brand that gets them. But most importantly, I am invested in cultivating teams where everyone (and their work) gets to shine.

Currently located in the SF Bay Area and open to remote or hybrid work.

Let's talk about big opportunities… and the Raiders (for better or for worse).

Get in touch
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Experience

Currently:

Group Creative Director
at SoFi’s in-house Creative Studio.

  • Leading creative teams for SoFi's in-house, full-fledged Creative Studio, spanning brand, campaigns, social, digital, and sports marketing. Shape team structure, hiring, and culture, driving low attrition and consistently high employee satisfaction scores.

  • Drive integrated 360° campaigns with high-profile talent, plus partnerships with the Rams, Chargers, and NBA. Lead SoFi Stadium naming rights creative from launch — including entitlement areas and activations, signage and motion graphics, team integrations, and event strategy and content.

  • Balance strategic objectives with complex regulatory requirements, combining deep understanding of industry, user, and best-in-class creative to deliver impactful work at fast pace and high volume — contributing to 11M users acquired and 4x unaided brand awareness since 2018.

Selected partners and clients include:

NBA, Los Angeles Rams, Los Angeles Chargers, Anheuser-Busch brands, Audi, birthFUND founded by Elaine Welteroth, CMA Fest, Crystal Cruises, Blue Diamond Almonds

Previously:

Helix

Fitbit

AKQA

Y&R:CA

IGN Entertainment

Miami Ad School

Johns Hopkins University

Athletes for scale:

Quarterback Justin Herbert stands on the field of SoFi Stadium next to an Asian-American female director standing on a step ladder, both smiling at the camera in front of the uprights.
Basketball player Jayson Tatum and an Asian-American woman pose in front of a wall decorated with blue-colored basketballs. In front of them is a clear acrylic sign with the logos for SoFi and the NBA.
An Asian-American woman and NFL legend Antonio Gates smiling and standing together in a room with large windows and a view of the sunset. The woman is standing on a table to be at the same height as the man.