Jackie Huang Linayao
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Fitbit Goal Day

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Fitbit Goal Day

In 2015, our team had a unique insight: the third Saturday in May was consistently the highest step-count day for the Fitbit user base.

So we decided to raise the bar even higher, with a social media campaign to motivate Fitbitters to beat their best step day ever.

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more in-app challenges than the average Saturday

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one of the highest step count days in Fitbit history

 
 
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Taking it global

Our first Goal Day in 2015 was so successful, we knew we had to do it again in 2016 — and on a way bigger scale!

For the first time, we expanded Goal Day to our Fitbit communities around the world. We also put together a landing page that converted miles (or km) into steps, and recruited our many A-list ambassadors to pledge huge goals of their own.

Finally, we worked with our product team to create a special challenge in the app, as well as a limited-edition Goal Day 2016 badge as extra motivation for our users to crush it.

As a result, Goal Day is now a bona fide, completely Fitbit-owned holiday that delivers huge engagement — and is still going strong.

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art direction, ux design, visual design