Jackie Huang Linayao
Jackie Huang Linayao
Helix Holiday.png

Helix Holiday


Gifts as unique as they are

Going into Helix's first holiday season since launch, it was essential that our products be seen and understood by online shoppers everywhere.

To do this, my team implemented a multi-channel approach with waves of mini-campaigns that led to a gift guide landing experience. With strong, simple messaging, and bold visuals that carried over the brand equity from launch, these campaigns led to our highest sales volume ever.


A selection of display ads from throughout the holiday period



promo periods


Q4 sales goal


of conversions same-day


From gifting to goal-setting

After Christmas, the conversation had to rapidly change from a gifting messaging to one about resolutions.

Similarly to the holiday gift guide, we created a resolutions guide which relied on the strength of our product offerings to motivate users to crush their 2018 goals.

By putting DNA front and center as a solution, we cemented our status as a science-focused company while making our products feel relatable and applicable to everyday life.


creative direction, photography, STYLING