Jackie Huang Linayao
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SoFi Get That Raise®

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Making other people money

Part of SoFi’s mission is to help people get their money right. Your compensation is a huge part of that — which is why SoFi offers its members free career coaching and services.

To take it even further, the membership team asked us to make a free tool for everyone, to answer the classic Google query: “how to ask for a raise.”

So we created a responsive, interactive experience in conjunction with agency Kettle. The 10-minute quiz assessed the user’s readiness for a raise, mapped the user’s current salary against the market, then created a custom presentation for them to take to their boss (with tips on how to do it).

 

FEATURED IN

 
 
 
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I created a stellar deck and garnered a 15% raise using the GTR tool, just in time for our firstborn’s arrival.
— a SoFi member
 
 
 

 

Next up: we’re currently iterating on the tool to make it even better.

Stay tuned.

 

art direction, ux design, visual design