Launching a stadium… in a pandemic.
The brand-new SoFi Stadium in LA was slated to debut with a Taylor Swift concert in July 2020, then its first NFL season in Fall 2020. Of course, COVID-19 completely derailed all of our plans. By the time we made it to August, it became clear that football would still be happening… but sans 70,000 fans.
So how did we introduce the stadium in the most SoFi way possible? For us, that always starts with our members and giving them the best possible experience — in our app… with our Certified Financial Planners… or, in this case, as the very first fan ever allowed into SoFi Stadium.
The result was an amazingly fun representation of every fan’s dream — to have free reign in your hometown team’s stadium — with a few celebrity cameos, and of course, VIP treatment for all.
FEATURED IN
CREATIVE direction
Created in house by SoFi’s in-house agency with production by Caveat.
Lead team:
ECD: Jonathan Woytek / GCD: Ian Graham / CD: Jackie Linayao / Sr. Copywriter: Marty Bonacorso / Sr. AD: Alex Curran / Producer: Gretchen Klotz